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Why Stock 8 SKU’s When It Can Be Done With 2 ?
New Design Cuts SKU’s By 75%
Brain-Pad's: PRO+PLUS® & LoPro+ Mouth Guard
Selling Features:
The new PRO+PLUS & LoPro+ models, from Brain-Pad, stand alone in the industry.
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The consumers interest is that the PRO+PLUS® & LoPro+ protect the upper AND lower teeth, allows you
to breathe through the mouth even while clenching, fits over braces and reduces the risk of concussion.
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The retailers interest is that the PRO+PLUS® & LoPro+ in Adult and Junior size will accommodate
all sport participants, no matter if the sport is helmeted or non-helmeted. It fits over braces and can be
worn with a strap, lanyard style, or as a strapless unit. Participants can add or remove the
' flush-front ' strap attachment in seconds.
Now the athlete can participate with a strap for their helmeted sport and then participate without the
strap in their non-helemted sport.
Functionality and flexibility - All this with only 2 sku’s for the Retailer to handle !
- The competition needs 8 sku’s to accommodate all of these participants:
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Adult-Strap model
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Youth- Strap model
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Adult- Strapless model
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Youth- Strapless model
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Adult – Strap braces model
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Youth – Strap braces model
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Adult – Strapless braces model
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Youth – Strapless braces model
Because all of the Brain-Pad models fit over braces, even the standard models can do in four sku’s what it
takes the competition to do in eight. This is obviously because you eliminate the need for separate braces models.
Retailers tell us that the less sku’s they have to stock, the more back up inventory they can buy. This results in reducing the risk of running out of stock at peak sales seasons and cuts down on replenishment orders. Retailers
have shown us that this is a more profitable way to satisfy inventory requirements and consumer demand.
view BP's 2008 sku Order Form
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